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Date
March 2017
Client
Harvest Honey
Coffee, bread, and Harvest Honey jar in modern photoshoot in Chicago showcasing the design for startups in chicago including packaging design, branding, product design, and photography

Case Study

Date
March 2017
Client
Harvest Honey

Harvest Honey is a single variety honey producer created in response to a prompt to develop a brand and packaging for it. It was brought to life by choosing a unique container and labeling system that focuses on using the color of the honey as a primary identifier for each variety of honey. The natural hemp paper stock tag and twine was chosen for the primary display panel because of its unobtrusive behavior with the jar design and to act as wings. The matte black design wrapped around the jar reflects an enlargement of the brand's primary icon.

THE IDEA

With all the honey brands out there, we wanted to create something that stands out on the market shelf; something one of our aunts would buy who has honey with her toast every morning. Something that cuts through the cheap plastic bottles and tells you this honey is harvested by loving beekeepers wearing fashionable beekeeping suits.

REFLECT THE BRAND

The modern design painted onto the surface of the jar acts as an enlarged reflection of the primary brand icon. The typography was chosen for its free-flowing and up-lifting spirit as well the movement it gives of, sort of like a bee. ‘Harvest’ was put on a curve to take away the feeling of a static position as well as incorporate the brand identifier, honey, below it. Product names and iconography on the primary display panel also give each honey jar a distinct difference to support the color.

One last touch was given by hand stamping the primary icon on each jar in black ink and the bottling date inside the tag with red ink.

Coffee, bread, and Harvest Honey jar in modern photoshoot in Chicago showcasing the design for startups in chicago including packaging design, branding, product design, and photography
Coffee, bread, and Harvest Honey jar in modern photoshoot in Chicago showcasing the design for startups in chicago including packaging design, branding, product design, and photographyCoffee, bread, and Harvest Honey jar in modern photoshoot in Chicago showcasing the design for startups in chicago including packaging design, branding, product design, and photography
Coffee, bread, and Harvest Honey jar in modern photoshoot in Chicago showcasing the design for startups in chicago including packaging design, branding, product design, and photographyCoffee, bread, and Harvest Honey jar in modern photoshoot in Chicago showcasing the design for startups in chicago including packaging design, branding, product design, and photography

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