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Date
April 2017
Client
The Soufan Center
Open pages of publication design for The Soufan Center that shows our infographic design, print design, annual report design, and large table of data designed cleanly

Case Study

Date
April 2017
Client
The Soufan Center

Reports written by The Soufan Center are deeply research intensive, therefore, infographics and well-designed tables are necessary for keeping data clean and easily digestible. Some of our favorite work stems from the need to take a huge swath of data and provide it the clean structure it needs to be easy on the eye. This includes carefully choosing color placement and typefaces to keep consistency in telling readers what the information belongs to. Categorizing data by using visual clues in type and color is the essence of scannable information.

Type rules

Start with the type. You can do everything with the right choices in classification, weight and color. Those choices provide readers subliminal information about connections to make with the data. Tabular data presents a designers' dream in telling a successful story of consistency. Some may see tables plain and simple, but the intuition to make it seem that way is anything but plain and simple.

Open pages of publication design for The Soufan Center that shows our infographic design, print design, annual report design, and large table of data designed cleanly
Open pages of publication design for The Soufan Center that shows our infographic design, print design, annual report design, and large table of data designed cleanly

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